The role of the tell-a-friend software

The internet is not a single entity or a collection of individual entities. The internet is not comprised of websites. On the other hand, the individual websites are not the building blocks of the internet. The internet is not located in a single place because it is virtually everywhere. It is not the hardware or the software. It is not the information or the people who use the information. The internet is the totality of interactions and interconnectivity of these different elements. The internet is the communication superhighway of information but at the same time it is also a community of people. The tell-a-friend software is just one means of facilitating communication of information.

The development of the tell-a-friend software has made it possible for the mushrooming of online social networks. It has also facilitated e-commerce. It has become a very important tool of online marketing. It has automated the dissemination of information through viral means. The degree of separation among online people has become smaller. The spread of information has become infectious. A marketing campaign can become self-propagating and self-sustaining for a longer period of time if given the right impetus. Although marketing software has provided the means to effectively spread information, it is still an instrument that is incapable of providing motivation.

The tell-a-friend software and all other marketing tools are just means of achieving ends, specifically, increasing sales revenues. This is only possible if there is a steady flow of customers. Sustaining this flow is not determined by the software itself. The speed of infection is only possible if there are many vulnerable hosts that will spread the virus. The product is the main determining factor for the steady flow of customers. The product can be considered as truly infectious if it breaks the protective cynicisms of customers. The customers become vulnerable if these defenses are diminished by the infectious appeal of the product.

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Establishing reputation through recommend-to-a-friend referral system

If you are not a selfish person, you are most likely to share anything worthwhile that you have discovered. For instance, if you have discovered an excellent website that is beneficial or at least interesting to you, you are most likely to recommend it to a friend. This is perhaps the main reason why social networking websites are very successful. People have the natural tendency to share and spread beneficial things that they have discovered. Although the motive for sharing beneficial information may not truly be altruistic, the online referral concept is now recognized as an important marketing strategy. Many online businesses are now using the recommend-a-friend referral system to promote theirs websites online.

Some small traditional businesses such as Chinese noodle restaurants spread their reputations through mere word-of-mouth advertising. The main advantage of this type of advertising is its being free. The business owner does not need to pay anyone just to spread good words about the business. The customers will be the free advertising vehicles of the business, thereby generating new customers in the process. In some sense, the word-of-mouth system is automated. This system has its counterpart in online business, namely, the recommend-a-friend referral system, which can be incorporated in a website using executable scripts or codes.

The recommend-a-friend referral system takes the concept of the word-of-mouth advertising. As the name suggests, it is a system that is based on the personal trust between friends or associates. The system works by encouraging or requiring a new customer to recommend your website to his or her other contacts. The email addresses of the contacts simply have to be entered. The referral system will automatically send email invitations via the website. Some more sophisticated referral systems make it mandatory to enter email referrals before the transaction can be completed.